The plot of Emily in Paris is pretty simple: An American girl moves to France without speaking any french and ends up embroiled in way more drama than any real person could tolerate. Which is why when Emily still hadn’t learned the language by Season 2, we saw an opportunity for Duolingo - the world’s #1 language learning app - to steal the show. With a simple promotion launched on the day of the release of Season 2, we garnered 2 million views and over 90 thousand subscribers in just 48 hours. All on a shoestring budget.
The best part of all? The actual Emily in Paris - Lilly Collins - reposted the campaign!
Executive Creative Director Stephane Xiberras
Creative Director David Martin Angelus
Copywriter Nick Bakshi
Copywriter Nadia Doherty
Art Director Erika Reyes
Art Director Moritz Maus
Head of TV prod Karim Naceur
Producer Leslie Levy
Post Producer Leila Geslain
Director Rani Bourenane