Chef Watson is a freaky genius AI that whips up delicious recipes based on 4 ingredient inputs. Unfortunately, like most freaky geniuses, nobody had ever really heard of him (it?). That’s why we cooked up EATS - a social and digital program that showed the world exactly what he was capable of. We worked with some incredible food stylists to recreate the EATS logo 12 times. Each letter was an ingredient and each logo was a recipe.
Executive Creative Directors Emmanuel Lallevé
Managing Director Emmanuel Ferry
Creative Director Susan Westre
Copywriters Nick Bakshi, Johan Leborg
Art Directors Erika Reyes, Josiah Jones, Edward Macaulay
Global Business Director Mary McFarland
Business Director Joyce Pucheu
Account Manager, IBM Europe Margaux Pennes
Advertising Manager Lily Sorbara
Photographers 5Fruits, Sean Freeman, Andrew B Meyers, Amy Currell, Carl Kleiner, Gustav Almestâl, Marion Luttenberger
Director Tristan Bensaïd
Production Manager Antoine Bagot
Producers: Muriel Benitah, Marine Redon
Art Buyer: Veronique Chalencon