Confinement got a little weird. We learned to bake bread. We teleconferenced with our pants off. And, yes, the loneliest among us may or may not have done sex to some things they definitely shouldn’t have.
Which is why, to help Pornhub launch its new line of sex toys, we created Not My Job, a digital and social campaign that reminded the confined to put down their sexy-looking spaghetti mitts and pick up the right tools for the job.
To keep hands clean and minds filthy, we turned 250 household objects people had used for sex into promo codes on the Pornhub Toys site. Because each code could only be used once, you either had to be very quick or very sick to get one.
Executive Creative Director Stephane Xiberras
Creative Director David Martin Angelus
Copywriter Nick Bakshi
Copywriter Olivier Mille
Art Director Erika Reyes
Art Director Thomas Defert
Art Director Lauren Haberfield
Art Director Assistant Valentine Riviere
Deputy Managing Director Mathieu Laugier
Account Manager Kim Jacovidis
Account Executive Andréa Jeanroy
Head of TV prod Karim Naceur
Music Creative Director Christophe Caurret
TV producer Slim Trabelsi
Production Iconoclast
Director Alice Moitié