Why would a professional driver need assisted driving features? That was the first question we asked when we were briefed to create a campaign for the Peugeot 208 featuring 8x World Rally Champion Sebastian Loebe. The answer, of course, was that he wouldn’t. Much to the chagrin of this spot’s voice over.
Chief Creative Officer Rémi Babinet
Creative Director David Martin Angelus
Art Director Erika Reyes
Copywriter Nick Bakshi
Strategic Planning Guillaume Martin, Adrien Torres
Agency Management Henri Tripard, Tiphaine Du-Plessis, Nabila Rakibi, Emilie Grimaldi
Traffic Céline Laporte
Rights Negotiation Sophie Sanchez
TV Producer Thibault Blacque-Belair
Production Company La Pac
Sound Production Gum Green United Music
Composer Antoine Duchene
Editor Green United Publishing
Director Gary Freedman
Head of Production: Erwan Collas
DOP Jo Willems
Actors Sebastien Loeb, Lewis McLeoD