A Colombian and an American take silver for France.

In the spring of 2018, my partner Erika Reyes and I travelled to the south of France with the honor of representing France in the Cannes Young Lions competition for Digital. Our brief was to encourage downloads of - and engagement with - ShareTheMeal, an app created by the World Health Organization to allow people to donate meals (in the form of money) to refugees in crisis stricken parts of the world. After a very hectic 24 hours, competing against 50 of the top young teams from around the world, we were fortunate enough to be rewarded with a Silver Lion.

ShareTheReview

**Campaign summary**
To celebrate the real impact of ShareTheMeal, we’re going to give the opportunity to those who benefit most from the platform, to finally write reviews for the platform.
**Creative insight**
The best part of the ShareTheMeal app isn’t what it does for users, it’s what it enables users to do for those in need. And yet when it comes to reviews in the app store, those who bother to write a review usually think about their own experience first. This leads to relatively few reviews (only 86 in France) and reviews that are not always positive.
**Solution**
ShareTheReview is an initiative to make ShareTheMeal the highest rated app in all app stores, by enabling those who recieved food from the program (people who have never actually seen or used the app) to write its reviews
**How it works**
After each donation, users will be prompted to share a unique review for the app that was written by a person in a crisis stricken area who received food from ShareTheMeal.
These reviews will highlight the benefit, rather than the experience, of using the app, underscoring how each user can help children and adults all over the world fulfil their potential.
Collectively, these five-star reviews will propel ShareTheMeal up the rankings in app stores around the world, ensuring visibility and increasing future downloads.
On other social touchpoints (Facebook, Instagram, Twitter), ShareTheMeal will thank the survivors for sharing their stories and their reviews, tagging the donor in the image or comments.